• Statement
  • CV

©opyright.simulated
Neli Mitewa

 

In our diverse society, diversity of statements is allowed.
We put on and off logos representing up-to-date statements.
Deciding to wear “x” and “y” adapts us to a group, while consciously neglecting them turns us into outsiders. Or into braves. Or fashion-/identity-victims.

We are used to temporary relations, mobile homes, travelling ideas.

Art doesn’t insist on absolute and authoritarian “authorship” any more, but on co-thinking, co-creating, networking. Its anti-elitarian attitude makes it approachable and accessible.

The project ©opyright.simulated explores the needs for identification among the dynamic changeability of everyday.
How long does a logo has its validity?
What are the borderlines between creation and “copy-paste”?
Do we need to “brand” ourselves with permanent values or can we allow them to be mobile?

©opyright.simulated is a performative action, leading to the creation of a “virtual”, simulated, not really but only temporary existing and visualized “collection” of mobily branded clothing.
On May 24th, the National Day of the Cyrillic Alphabet in Bulgaria, 5 middle-age women: intellectuals (teachers, translators, cultural operators) who work or have been engaged in the field of language/ culture, will queue up outside the live-studio, everyone dressed in a white T-shirt. When entering inside, each of them will stay in front of a white wall, while a video-beamer will project different “logos” on them. In this case, the logos will present each a stanza of the Bulgarian “Ode of the Cyrillc Alphabet”, but: written in Latin letters and shaped in the form of a logo in its funny-colourful typography of today’s visual language. The same song will be heard during the action, repeated several times, and sung by clear childrens’ voices. Each in that way virtually “designed” T-Shirt will be photographed. Immediately after that, while interviews with the women will be lead outside the studio regarding their attitute towards their native and foreign language, today’s communication forms like SMS or e-mail, the notions “uniformity” or “trade marks”, the photos will be developed. After that, the “collection”, seized only by photography and at the same time building the couplets of the “Ode of the Cyrillic Alphabet”-but written in Latin letters and building false “logos”, will be presented as a photo-installation in the live-studio, with the sound of the responses from the interview.

The project intends to develop further. For its next possible presentations, a different topic for the virtual logos will be given. “Simulated identity” through:
- belonging (to a city, to a place – logos of street signs)
- relations with other people (logos of sentences or images, which form a complete sense only by being projected on the bodies of 2-3 people, standing close together)
- objection to mass temptation (logos of “reworked” famous city adverts)


By artistic means, a simulated design will be created.
Simulated design solutions will enable us to create a simulated and removable identity.
While the real one can always be enriched and developed.
Personally.

context

contact

neli@brainstoreproject.com

download

nelimitewa.pdf

keywords

performance | fashion | design | urban interventions | cooperation | webdesign

people

Mila Odazhieva | Willy Prager | Kyd Campbell | Peter Anders | Stefan A. Shteref | Greta Gancheva | Petko Dourmana

publications

links

institutions

BrainStoreProject | InterSpace Sofia | Goethe Institut Sofia

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